For over 30 years, I have built a career in enterprise technology, specializing in Customer Success and Enterprise Sales. Throughout my tenure at industry leaders like Teradata, Lexmark, and NCR, I managed massive revenue portfolios, including a 287 million ARR book of business. By focusing on deep, executive level relationships, I formulated the Go To Market strategies required to close some of the largest contracts in industry history, including a 71.5 million engagement with Verizon.

I formed 96 Tradewinds to represent the two forces I believe are required for true market dominance. The 96 represents high velocity execution, moving with the speed and precision required to stay ahead of the curve. The Tradewinds represent the steady, predictable rhythm of customer success. Much like the constant breezes of Aruba, this consistency ensures long term customer health and sustainable revenue expansion.

Today, 96 Tradewinds serves as the foundational entity where I apply these rigorous enterprise scaling frameworks to my own digital properties and executive advisory services.

Through my luxury lifestyle publication, Rooted & Refined Living, I demonstrate how to live with intention through sensory experiences.

Additionally, I created Rooted in Curiosity, an executive coaching practice that guides business owners and high performers through a structured framework. By applying a disciplined approach to personal well being habits, the program helps leaders eliminate daily exhaustion and move from reactive cycles into a continuous, sustainable pattern of personal growth. It is a system of curiosity that starts where you are and guides you to where you want to be.

While my daily focus is entirely on these two active properties, 96 Tradewinds remains the anchor of my career, representing three decades of executing at scale and delivering measurable outcomes.